2021 Year in Review
1. Created Website: ClimateActionLondon.ca
· Hired a student (Nicole B) through a Canada Summer Jobs grant
· 1,400 visitors to date (1,000 unique visitors) and 3,300 page views
2. Weekly Message (MailChimp Analytics)
· Total subscribers increased 66% from 97 to 161
· “Opened” rate increased from 54 to 82
· “Total clicks” increased from 16 to 49
3. Monthly Advocacy Calls
· City of London: Blue Community, Truth Reconciliation Day, City Budget Items
· Federal Government: COP 26, stop mining coal, climate targets, election issues
4. Climate Conversations – 6 week online course with 6 participants
5. Community Protests – Old growth forests (July) and RBC (Nov) divesting from fossil fuels
6. Western OServes
· Engaged 10 Western students to distribute 1,500 “Be a Climate Action DOER” flyers in the general university neighbourhood
· Resulted in highest weekly website views Sept 5-11 at 133
7. Collaboration: Online Native Plant Sale:
· SoHo Pollinator Garden
· 3,000+ native plants sold
· $1,240.50 revenue generated
· Collaboration with Nature London, ReForest London, TTLT, Pollinator Pathways
8. Collaboration: LEN
· Build back better townhall
· Federal election debate
9. Greening Sacred Spaces London Chapter (GSS)
· Fall Equinox (launch) event: Victoria Park – 60 attendees
· Winter Solstice event: online – 24 attendees (had 50 (max) registered for in person)
· 119 MailChimp subscribers: 44.5% open rate
· 2 Green teams (Calvary and FSA)
· Monthly zoom calls – About GSS (Oct) and Urban Gardening with Siloam (Nov)
10. Collaboration: Western Chemistry Students
· 3rd year students in the "Science in the Community " course, created a report on the London CEAP and Electrifying London Transit Buses
11. Participation in ReImagine Holiday Market (Nov/Dec)
· 750+ attendees, 8 new weekly MailChimp subscribers during this period
· Gave away 200+ native flower seed packets, sold 9 London Transit smartcards
· Collaboration with Pollinator Pathways Project
9. Bank account (held at FSA) $4,941.22
· $429.06 remaining from Embracing the Spirit grant
· $4,247.66 in donations received
· $1,240.50 revenue generated from plant sale